Meet the North West Resources Forum Executive Team: Tracy Lott

In April 2025, we launched the North West Resources Forum, a community for waste and resources professionals across the North West to share best practice, hear the latest innovations and network with colleagues from across the sector.

We are supported by a brilliant Executive Team, who meet prior to each NWRF meeting to set the agenda and drive the forum forward. Tracy is the Senior Account Director for Roadvert, and brings useful experience and knowledge to the Executive Team, which we are grateful for.

How did you first get into the waste and recycling sector?

Tracy Lott, Senior Account Director, Roadvert

I became a part of this industry around 10 years ago.  I initially was asked to join a company providing fleet signage to councils with RCVs around the UK and have been part of Roadvert for over three years now. I love my job and helping councils get all important, and multiple, messages across to residents is something I’m passionate about.

Can you tell us a bit about your current role?

I am the Senior Account Director for Roadvert, I have been in this role for over 3 years, and I work with the majority of UK councils supporting them in communicating effectively with their residents by utilizing their vehicles.

What do you see as the biggest opportunities in the sector right now?

I think the textile industry is going through massive change and opportunities will be made through this. I also think that given the changes in food waste/Simpler Recycling brings opportunity – and of course, challenges.

Why did you want to support the NWRF as part of the Executive Team?

We have been supporters of the North East Recycling Forum and attended their forums for years, and have always found them informative and worthwhile so I was very honoured to be able to contribute to NWRF and offer these forums to the North West.

How do you see the North West waste and resources industry evolving in the next 10 years?

The waste sector has evolved so quickly already! I think there will be a bigger change in supplier packaging which will in turn, affect/benefit the industry.  I am hoping that large suppliers of waste products such as retailers will continue to push for more sustainable packaging. I am also hoping the textiles industry will become more sustainable regarding ultra-fast fashion.

If you could give one piece of advice to someone starting in this industry, what would it be?

It helps to be passionate about the industry as that passion drives you when things can get tough.  Keep up to date with changes and communicate with other peers as this helps broaden your mind and, indeed, ideas.  And have the courage to speak up!

The NWRF runs free quarterly meetings which move around the North West region. If you like to be the first to hear about upcoming meetings, join our mailing list.